Posted by: Jeannie Choe
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Comments (1)

If you take Nick Graham, founder of Joe Boxer, and mix him up with Goodwill's discard bins, you get a brand new shopping experience with an eco-conscious cherry on top. Graham and a San Francisco area Goodwill have teamed up to re-vamp and re-sell clothing from reject piles headed for landfills--that's 75% of all donations! William Good is the brand name of this valiant start-up that hopes to take its line to mass market.
via unbeige
Troika
Paul Budnitz from Kidrobot
Jason Bruges
Donald Norman
Comments
There's been some confusion about Goodwill's donation and diversion amounts in the San Francisco Bay Area. We receive 23 million lbs. of total donations each year, 8 million lbs. of which are clothing. We currently divert 75% of all our donations from landfill through resale and recycling, and our goal is to divert 100%.