DESIGN MIAMI 2011
TOKYO DESIGN WEEK 2011
DUTCH DESIGN WEEK 2011
VIENNA DESIGN WEEK 2011
Posted by StuCon | 6 Mar 2007
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In this interview PingMag talks with Scott Milano, who leads the Verbal Identity department of Interbrand Japan in Tokyo. You've undoubtedly come across his work, as his group is responsible for developing product and brand names such as BRAVIA, AQUOS, and VIAGRA. Their job is to create a product image and identity through a single word. Viagra is pretty good - look up the latin roots vir, vireo, virga or virgo, or the english virile - but I'd like to hear the story behind Levitra.
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