Congratulations to our friends at the BraunPrize—in it's 18th year, the competition seeking "genius design for a better everyday" has received a record-breaking number of entries. Almost 2,400 entries from 73 countries were submitted for consideration. For the first time in the BraunPrize's history, the competition was open to design professionals, enthusiasts as well as design students. The expanded audience is part of Braun's mission "to make industrial design more widely accessible." To support that mission, Core77 and Braun challenged our readers to find Design in the Wild—a photo challenge identifying genius design for a better every day in categories like eat, work, play, relax.
This year's BraunPrize also established a new Sustainability Award recognizing design projects with a strong focus on sustainable solutions. National Awards were also added to increase awareness across local design communities.
Top, L to R: Naoto Fukasawa, Jane Fulton Suri, Anne Bergner; Bottom, L to R: Oliver Grabes, Dirk Freund (Director of Braun R&D)
The BraunPrize jury—consisting of Professor Oliver Grabes as jury chairman and Head of Design at Braun, Dr. Dirk Freund as Head of R&D at Braun, and the globally renowned design experts Naoto Fukasawa, Jane Fulton Suri and Professor Anne Bergner—also had to decide on the global Sustainability Award winner as well as the respective national award winners. We look forward to recognizing the winners of this year's BraunPrize 2012 this year at the BraunPrize Ceremony taking place September 26, 2012 in Kronberg, Germany.