Core77

Using design as a strategic tool to pump up the business side of things is no secret these days and the California College of Arts has made it easier than ever to start em' young. CCA will offer an MBA in Design Strategy starting in Fall 2008. The courses will take place over five once-a-month, four-day weekend sessions that immerse students through instruction and interaction. Online and networked exercises will supplement the curriculum between each session.

The curriculum combines lectures and seminars in business strategy, organizational development, management communication, leadership and entrepreneurship, and sustainability with practical studios and sponsored projects that put theory into practice in a dynamic, team-centric experience. Multiple media and approaches are used to explore customer and market needs, challenge assumptions, devise effective solutions, and communicate opportunities across a wide range of stakeholders.