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Posted by Allan Chochinov | 1 May 2007
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Hyper-articulate Andrew Blauvelt chimes in at DO about ethnography, its pursuits, and the new book put out by the AIGA on the (hot) topic. Heres a couple tastes:
Like many broad linguistic brushstrokes, the concept of an "ethnographic turn" is meant to cover a lot of territory. For some it might mean "human-centered design," for others "contextual design" or "experience design," or simply those who consider design in its performative dimension, how it behaves in the world. It's a messy place populated with all types of designers and ideologies: you might see the famous IDEO-designed shopping cart from Nightline next to Dunne & Raby's GPS Table or the Disney Imagineers mixing it up with Koolhaas's AMO team. What all these different things have in common is their emphasis on the effects of design on people and culture, whether intended or not. Naturally, I was intrigued by what this booklet might offer.
read the whole post here.
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Comments
The day IDers do serious ethnography I'll eat my hat. The idea that we should consider people when designing has always been fundamental to good design; the 'ethnographic turn' is merely rhetoric meant to flatter designers' undeserved sense of the importance of their own intellect.