Core77

Here's the first in our promised Ettore Sottsass Quote of the Day series:

I believe sensoriality is the most primitive, the most immediate thing. If I want to retread hypothetical origins, I must concern myself with the senses.

My childhood was sharply affected by the presence of what is summarily called Nature; by the smells and colours of the seasons, by the noises of water, of the wind, of rocks crashing down the Dolomites...During my childhood I had a vast sensorial landscape.

For me that experience of childhood and adolescence was decisive, leading me to think that the way you really interpret the world is mainly through your senses. Clearly, the senses are never pure, there is no pure sensoriality. Sensoriality in the moment it exists already has a form, a culture if you like.