Core77

Marco van Hout just posted a nice interview with Hartmut up on Design & Emotion. Here's a tender piece:

Q: You were the first designer who made Apple loved, also by other designers, through designing a fine, creative, beautiful and aesthetically appealing computer. After a small dip, Jonathan Ive did the same for Apple in the 90's. Do you see any resemblance in design approach between you and Jonathan?

A: After our work for SONY as of 1974--which also made their products loved by millions worldwide--we were fortunate enough to convince Steve Jobs to give us the same opportunity with APPLE in 1982. Steve Jobs already loved German design as reflected in products by BRAUN and PORSCHE--what we helped him achieve was to make APPLE the first High-Tech consumer brand that was "Original Global-American" beyond specific products or software user interfaces: the West Coast Dream. We built on a fusion of Europe's and Japan's holistic culture as Leonardo, Michelangelo, and Hokusai had defined it. This may sound a bit strange in mostly culture-less Silicon Valley, but our work for Apple WAS about love and the passion to create the magical stuff people dream about. Obviously, Steve and Jonathan are still on this track and I love it--also because I can experience their products with joy.