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Becky Bermont, Vice President, Media + Partners at the Rhode Island School of Design, explores in her latest column for the Harvard Business Publishing blog the foundational tools that designers employ to do their work and wonders what kind of applicability those have to business.

"I see now that designers are people who can make information emotional and visceral, who can make a bigger impact by thoughtfully marrying form and content. They are "experience perfectionists," the ones who always ask about the space a meeting will occur in so they can arrange the room and have music or images playing when people walk in. They are obsessed with materials; they can have a completely literate and thoughtful conversation about the width of a rubber band being used as a book binding, and how it will change the way the book is perceived."

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