In the five years since Josh Owen, designer and holder of the Craig R. Benson Chair for Innovation at the university, conceived of BUILD, his students have collaborated with companies in Philadelphia and New York, where commissions are hard to come by for even experienced professional designers. ...As a working product designer with pieces in the permanent collections of several museums, Owen knows the significance of real-life experience. He conceived of BUILD as a way to impress upon students still in early stages of their design education the importance of what he calls "the compressing world of industrial design." "There's not much separation between design, business, and engineering," Owen says. "We want students to be aware of and immersed in these realities so they can compete in an increasingly demanding marketplace."Their lessons about competing seem to be having an effect--out of 32 sophomore projects presented to Urban Outfitters, the retail giant is reportedly interested in pursuing 18 of them! Read more about BUILD Studio here.
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