"How to motivate and encourage 16 to 24 year olds to grow some of their own food?" That question, phrased by Seb Mayfield from Food Up Front, the company behind Garden Organic's One Pot Pledge campaign, was the basis for a service design project for second year students on BA Graphic Product Innovation at London College of Communication.
The main lecturer on the project was Jonas Piet from Engine Service Design.
>> View project presentations >> Download project brochure
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