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Posted by Allan Chochinov | 21 Dec 2006
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Wendy Jedlicka's got a very readable piece up on Worldchanging right now that starts out perfectly:
I frequently receive calls from design firms and departments that go something like this: "We want a list of eco materials," they say. I ask if they understand systems thinking or if they have a training program in place to help the people using the list figure out what will actually BE eco for their applications -- the answer is always, "No we just want the list."
Read the whole thing right here.
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