Core77

If you're in the Bay Area this week, check out the Commonwealth Club's forum on Conscious Capitalism : Resolving the Conflict Between Consumerism and Progressive Innovation. Eric Ryan, Co-founder of Method, Brandon Shauer, Experience Design Director at Adaptive Path, Rajan Dev, COO of Hot Studio, and Nathan Shedroff, Program Chair of CCA's MBA in Design Strategy program will explore this challenge in a panel discussion.

Why are there 50 varieties of toothpaste on grocery store aisles? How does this fit into the world's heightened awareness of the need for sustainable business practices, and our own growing individual needs for self-actualization and meaning? Leaders in business, design and innovation will debate why a deeper understanding of human nature needs to be central to a 21st century business strategy and how it can challenge people's attitudes toward consumerism.

Conscious Capitalism : Resolving the Conflict Between Consumerism and Progressive Innovation
Wednesday, January 30, 2008

Commonwealth Club
San Francisco, CA, USA

$8 members, $15 non-members

thanks steve!