Core77

Disappointingly, there aren't many new exhibits at the show this year. (I'm usually more interested in the architecture than the cars.) Lexus however has an all new booth - by far their best yet and one of the most well executed at the show.

Designed by Mark Lawrence of the George P. Johnson Company, Lexus' new exhibit combines highly refined materials and strong organizational qualities. Much of exhibit design is marketing through architecture, and this stand speaks very well for the brand. Abundant use of stainless steel and glass is paired with stone and wood, reflecting Lexus' design philosophy of technology balanced with humanity.

Although there is a touch of Japanese influence in the design, it looks more toward a global definition of luxury than Infiniti, who has very successfully embraced its cultural heritage in recent years to establish itself as more of a cult brand. Less than 20 years on, both companies have found strong and distinct identities in a market segment dominated by some of the most recognizable names in the world.