Core77

Next Thursday and Friday, the Design Management Institute will host a seminar led by Darrel Rhea, CEO of Cheskin, who will discuss how a clear understanding of the customer and marketplace leads to successful innovations. "Design Research for Product & Service Innovation" is aimed toward managers who wish to effectively incorporate design research into their product and brand development process.

By approaching research in a way that actually improves creativity rather than hinders it, companies can successfully produce more effective products and brands. This seminar will take a deep look at what makes corporate innovation initiatives succeed or fail, and how design research can be used effectively to foster innovation.

This seminar is ideal for corporate brand and product design managers, leaders of innovation initiatives, product developers, marketing communications executives, consultants, and anyone involved in driving customer-led innovation. It is especially useful for managers and executives who regularly interact with corporate marketing and market research functions.

Design Research for Product & Brand Innovation
October 4 - 5, 2007
Chicago, IL

Register