Core77

This afternoon the Design Management Institute will host an online webinar featuring Jesse James Garrett from Adaptive Path. He'll discuss the key elements that drive people to flock to technology products and what differentiates products that stir up a buzz and ones that get left in the dust.

Success requires grounding your development approach in a deep understanding of user psychology. Companies often see the time and money invested in product development go to waste simply because the final result doesn't accurately reflect the needs and expectations of the customers who have to use the product. In this presentation, Jesse James Garrett looks at ways to build customer insight into your designs so that they resonate with your audience, and they build customer loyalty.

The Elements of User Experience: Driving Customer Loyalty Through Design
July 10, 1pm EDT