Core77

There isn't much that can relieve one of some malodorous buttface getting all up in your window seat space, but if you've had the chance to fly Virgin America, you at least know that distractions are your best friend. From mood lighting to snacks and booze at your fingertips, music, games, television, and seat-to-seat chatting, the new Red in-flight system creates an environment that passengers actually want and like to be in. Buttface who?

"If you see a hot girl in 22A, you can text message her...but she might decline," explained Charles Ogilvie, Creative Designer and Inventor of Red. But beyond the lovely novelties and comforts, Red's networked system is designed to be flexible so as to improve your experience the next time around and around and so on and so forth. Unbeknownst to the common passenger, the Red remote, used for controls, typing, and what you can't do on touch-screens, performs objective consumer research by recording the choices people make and laying it all out for analysis to produce learnings that make the cabin a cozier, happier, snappier place to be.

VA travelers can soon look forward to WiFi in the sky, with A/C outlets already in place and waiting at every seat.

Watch Ogilvie explain it himself over here.