Core77

Notable: Keen Shoes made a brilliant decision to create a competition to become one of 50 marketing interns by having students strut their stuff on campus. Over 800 "brand ambassadors" postered, blogged, and beer partied Keen's "Stand Out" campaign on college campuses on both sides of the nation in hopes of a summer job. Each college received $1000.

Noble: Then again, Keen stopped advertising for a year and took the $1,000,000 to help victims of the tsunami and they are bringing 20,000 pairs of shoes along with a group of their loyal consumers to Sichuan China to help out earthquake survivors.

Notable: According to Bob O'Conner from WSGR (law firm to the major change innovation companies), capital is pouring in to finance new cleantech initiatives. VC $$ grew 60% over the last year to a whopping $148,000,000,000.

Noble: Leonard Robinson from California's EPA is concerned about all that mercury in all those CF bulbs. What happens when we throw them out. He's organizing take back programs to make it easy to get rid of them safely. He also suggested that "no one get a patent without a complete LCA on their product."

Notable: Elizabeth Trask from the Environmental Defense Fund announced the FDA's approval of recycled content in paper coffee cups. Starbucks took the lead on getting this pushed through but we still think you should pack your own.

Noble: Wild fisheries are threatened by the "decades of choices that overlooked consequences." says Tim O'Shea, founder of "Cleanfish." He goes on to suggest that "What you choose to eat is a political decision. The next time you order fish don't just ask what kind it is, ask where it's from....VOTE WITH YOUR FORK!" Cleanfish is working to leverage responsible aquaculture to improve the practices of the fishing industry.