Core77

After Dow's Chief Reputation Officer announced the company's pledge to "do less bad and do more good" she presented a number of initiatives to improve access to clean water, affordable housing and creating climate change. Julia Fasone-Holder was then asked how to deal with "bad situations" like the Midland Plant ruling." The suit involves about 2,000 property owners in the Tittabawassee River basin who claim dioxin releases from Dow's Midland plant have reduced their property values.

We're always going to have to deal with legacy issues - the Midland plant was 100 years old. But you have to work it ALL, acknowledge responsibility and clean it up. You have to move on and dream big, have the passion to commit and the courage to be judged.

Dow's "game changing" program adds the Human element to science in their latest campaign which takes a layered approach to promoting values over product. Even the skeptics will agree that, Dow is doing some good things for people around the world - they've guaranteed 30 million in loans for Water Health International. Check out the HBR article "Reputation and its Risks for all the details (but it'll cost you 6 bucks).