Pune, India-based ID firm Ticket Design has received the 2006 Business World NID Award for Design Excellence, an achievement that recognizes "excellence in the field of concepts and designs for the Indian consumer." Ticket Design's process and development for the telematics product designed for Tata Motors paid heavy attention to user centered industrial design, ensuring an intuitive interface and user friendly approach for their target audience, Indian truck drivers. The device grants drivers access to lifesaving medical help in case of accidents and informs them about possible traffic jams. They can also speak to the base station, listen to music, and be accessible to their families at any give time.
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