The Greenhouse Project In East New York, Brooklyn. Rendering by Abruzzo-Bodziak Architects
Join desigNYC for their annual exhibition celebrating the results of collaborations between urban advocacy groups and design. The organization works to harness the power of the creative community to affect a better urban experience, imagining a better future for our cities.
As this year's city-wide design programming reflects (most notably the New Museum Festival of Ideas for a New City, this week's Urban Week Festival, the Municipal Arts Society's Annual Summit on Livability and Archtober Architecture and Design Month New York City) there is an urgent call for organizations like desigNYC to help heighten public perception, understanding and participation in the making of our city. desigNYC's method: connect civic-minded designers with extraordinary nonprofits, community groups and city agencies serving the public good. desigNYC does it with people in mind and with hands-on, long-term projects, on the ground. Not too much talking, lots of doing. Not too much glamour, but real, deep, collaborative changes.
desigNYC's annual exhibition+party celebrates the results to date of these passionate collaborations. This second round of desigNYC projects connected eight extraordinary organizations with over 20 talented design professionals who are leaders in the fields of architectural, landscape, interior, experience and communications design. The projects are creating solutions affecting a range of social and environmental issues impacting the city, including sustainable development and education, neighborhood revitalization, social justice, health and urban farming, environmental activism, etc. What is particularly amazing about these pilot projects is how scalable most of them are, Greenhouse pop-up farms, a Boat Box on Brooklyn waterfronts and Main Street urban interventions. They have true potential to influence New York City neighborhoods and inspire city organizations searching for smart, cost-effective solutions for social and urban revitalization. Check out the full list of projects after the jump and celebrate design action at the opening on Wednesday and learn how to get more involved.
desigNYC 2011 Exhibition
Wednesday, September 14th
6PM - 8:30PM
227 West 17th Street
New York City
On view through October 1st
Educating Tomorrow: a network for teachers
Matched with communication designers, Language Dept., and developers, Rubenstein Technology Group, to create an identity and website that will function as a network and resource hub for the NYC teacher community on sustainability issues.
Greenhouse Project: a mobile urban farm
NY Sun Works & Cypress Hills Local Development Corporation were matched with Abruzzo-Bodziak Architects to provide schematic design for a hydroponic greenhouse on unused lots in East New York, Brooklyn that will provide access to food, innovative scientific and agricultural education, as well as job training in urban agriculture and greenhouse construction. Graphic designer Claire Taylor Hansen assists with project identity and fundraising materials.
Green Map System: a fluid navigation system
Matched with Otto NY to redesign the flagship website, Green Apple Map, for this internationally renowned grassroot organization that marshals user-generated mapping of local green resources.
Gowanus Canal CDC: an educational urban platform
Matched with communication designers Fogelson-Lubliner to produce an identity and communications framework, including video, for a new urban ecology initiative.
Ioby: a sustainable identity
Matched with Publicis Design to create an integrated brand identity and style guide that will help ioby engage more donors and volunteers in local environmental projects.
Neighborhood Economic Development Advocacy Project: translating complex data
Matched with communications designer Rodrigo Corral to design a multi-language Financial Rights Guide for new immigrants in NYC.
Nostrand Park: a Main Street intervention
Matched with Vamos Architects to create a concept design for "Destination Nostrand," a community oriented, pop-up plaza that provides arts, dining and entertainment along a historic corridor in Crown Heights, Brooklyn.
PortSide NewYork: a boatbox on the East River
Matched with architects 590BC and Studio L'Image, to create architectural enhancements and interpretive environments for a boathouse/community center in Red Hook's waterfront park.