Unveiled at their Paris Fashion Week runway show, Chanel's build out turned a lot of heads. Their hottest Fall/Winter looks? Food labels. The show was held at the beautiful and unsupermarketlike Grand Palais and featured 500 products with creative CC branding. The requisite model action took place throughout the mock supermarket, as sneakered supermodels perused and posed among the sadly not-for-market options.
These clever (fashion) house brand labels were convincing and appropriate. The idea of sleeping, breathing and eating fashion certainly isn't foreign to the dedicated. Can you imagine Trader Joe's adding an impeccable fashion design wing to the enterprise? I think it's a perfect idea. You trust them with your cheese, dried fruit and dish soap, why not your handbags? Here are a few of our favorites:
Via Creative Review