
The latest from Coroflot's Creative Seeds blog is a post by Carl Alviani on how to kill in a presentation. Or rather, how to give a killer presentation. Well, okay--how to give a presentation that kills. Either way, someone's dying. Wait, you're not "dying" like on stage. You're killing, like on stage.
Here's a taste:
It might be comforting to know that loving presenting doesn't necessarily make you good at it, nor does being ambivalent about it. Being a good designer is no sure indicator either: the brilliant creative who makes an ass of himself when put on the spot is practically a cliché. But whether you love the spotlight with all your heart or cower in the corner at the slightest hint of attention, chances are good you'll have to do some presenting in your creative career. And like most worthwhile skills, presenting is something that can be learned.
And a bit of Tip #1
As creative professionals, we're often called on to show the results of our work in visual form. The mistake many of us make is assuming that a well executed visual can take the place of a well thought out presentation. It can't. When you're planning your presentation, think about it as a narrative arc: what story are you trying to tell, what's the beginning, middle and end, and why should anyone care? Once you've got the story laid out, build a presentation to express it. The assets you assemble should support the story, so that when you get to that gorgeous rendering you spent 4 days on, your audience knows exactly why it's so great. You wouldn't create a design without solidifying the concept behind it first...why would you do that with a presentation?
Read the whole post here. (Or prepare to die.)
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