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Dale Fahnstrom, IIT Institute of Design. Photo: Jordan Fischer

Nico Macdonald provides a super-detailed review of this year's Institute of Design Strategy Conference from Chicago, divided up into "Reduction," "Reactions," and "Reflection." (The review, not the conference!) Here's an excerpt:

"Apple and Steve jobs are a great example of not so much user-centered design but CEO-centered design," quipped Patrick Whitney, Director of the IIT Institute of Design in Chicago. Soft-spoken Whitney was setting up the program for the Institute's annual Strategy Conference he chairs, which took place this past May, and which has become the key English-speaking forum for discussing and investigating the new relationships emerging between design and business. Formally the Strategy Conference is an 'international executive forum addressing how businesses can use design to explore emerging opportunities, solve complex problems, and achieve lasting strategic advantage.' In person, Whitney captures its goal more succinctly and engagingly. It is about 'Where to play and How to win.'

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