Core77

Adam Lerner teaches you how to market your design firm as well as you market your clients. Here's a taste:

Take a moment and contemplate this question: Does your firm use the same brand development services it sells? If all firms did so, the design consulting industry would be populated with branded firms positioned around their own unique attributes. Instead, the current state is an industry with largely undifferentiated firms positioned around the same attribute: "innovation." Why is it that the very brand services we tell clients are indispensable receive little-to-no financial or human resources inside our own firms? Are we all the shoemaker's children?

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