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Posted by Allan Chochinov | 11 Dec 2006
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Mike Flanagan discusses the role of brainstorming, and how to think more creatively about thinking creatively. Here's a taste:
It is important to resist the urge to start brainstorming product concepts too early in the process. Instead, channel that creative energy toward developing new tools and techniques for understanding what it is you're working with. But remember that this upfront research will not be quantitative. It's not meant to be. And the techniques may not end up yielding tangible results every time. But with innovation at such a premium, investing a little in new techniques is well worth the risk.
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