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Posted by core jr | 25 Jan 2008
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Comments (1)
id4me brought up a most excellent topic, asking where design consultancies today are headed tomorrow. The big question is whether the big players, you know, full-service WalMart-type design firms, have lost sight when it comes to good ol' Industrial Design. Do the "little" dudes, who keep their focus on product design, have the right idea? Or vice versa? Or to each his own? What’s wrong with design consultancies? Who has it right? Let us know what you think.
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I think is depending mainly on people approaches to design first (intending with this the designers and also who takes them hostages..)
and secondly
on the market they are operating into (to be a designer in USA is a different job from being a designer in Italy for example).
From my experience I can say that I was doing my best in design either working in an American WalMart-type design firms as well as I am doing right now in a little Italian firm.
Both situations has pro and cons..
I don�t think the difference is there!
From my experience I learned (up to now) that the real key to do GREAT DESIGN is finding clients that are willing and that are capable to pursue the goal of doing what we call in Italy a �figata� (something astonishing, cool, exciting, smart, sexual, emotional,,, and anything you can associate with positive meanings)
so if you don't have this condition from the beginning
designer �figata� approach + client �figata� approach= "let's go we can change the world!!"
there will be 99.99% chances that another product designed will be out there and sell (more, less or nothing) without a spirit.
As a designer you will fight as hard as you can to achieve the goal but at the end, if the company is not fighting with you, it will be a failure for sure.
The second factor that is �the market place where you operate as a designer� is too long to explain in few concepts, it involves the cultures of the area, the economy and the business behaviours of the system around you: it takes time but this is something you can manage to know and understand.. Still what will remain very difficult for a big or small design firm is to judge and manage the previous issue.
So which are companies that have potentials for 100% GREAT DESIGN?
Not many
And which are the companies that are doing DESIGN?
Some
And how many companies are doing JUNK DESIGN?
All the rest
As the scenario suggest: not an easy task ..