At what point are you willing to sacrifice aesthetics for functionality? It's a question all of us need to answer for ourselves, as that intersection point between pure desire and pure need is too individual for any designer to map universally.
As a personal example, I find the aesthetics of Folditure's Leaf Chair, which we got a glimpse of back in June, a bit jarring. But as soon as I saw the video of how it worked, I got turned around on it:
When I came across the video this morning, despite being three months old it had an impossibly low view count of just 129 pairs of eyeballs. I suspect that will change.
IMHO, what this company needs to do is start pumping out videos of their entire line of folding furniture. Due to the dynamic nature of the products it is videos, not still photos, that are going to sell them.