For exhibit designers, it's tough to cut across the visual clutter clogging the floor at monster events like CES. Eventgoers' peripheral vision is basically rendered useless, as colors, shapes, text, and screens all scream for their attention.
However, whatever firm Audi hired to handle their exhibit design found an effective way to stand out. They erected a large rectilinear tunnel, paneled entirely with white plexi covering what appear to be daylight-rated bulbs. After all the visual junk you've waded through to get there, Audi's area looks so clean, so pure and so awesome that your feet automatically start taking you towards this visual oasis.
Inside there were no adornments, signage, built-ins or displays; just a few letters on the floor denoting the two cars they were showing off, the RS5 and R-18 E-Tron Quattro racecar.
I realize not everyone's got the scratch to pull this off, nor has just two objects they're trying to display, but this was the one exhibit design out of the entire scrum that really had a remarkable design.