Loosely defined, industrial design is about designing objects, and therefore the user's experience in interacting with that object. And although product lifecycles are getting shorter, the object is meant to endure in some sense. But we can't help but wonder what it'd be like to work at a place like Moment Factory, a new media studio where they design fleeting experiences heavy on spectacle and wonder, absent the ID pretenses.
While we've highlighted some of their projects before, we're always excited to see what they're up to. The most recent example is this "pixels rain" spectacle for a recent concert by The Black Keys. It consisted of individual LED lights, dropped from above and designed within a housing that caused them to slowly helicopter down into the crowd:
The company's reel shows some of the more spectacular work they've done, combining light, sound, architecture, balloons, water, thrown objects, you name it:
As the company's name suggests, the experiences they design are mostly fleeting, but that doesn't mean they're always frivolous. For a hospital based in their hometown of Montreal, Moment Factory created a permanent Interactive Music Wall "designed to make hospital visits more pleasant for families and young patients:"
Whether trying to engage a child's imagination or capture the attention of crazed concertgoers, Moment Factory runs every project through a sequence of steps that will be familiar, though not identical, to the one they run at your ID firm:
1. Conception - Designing the experience Objectives, approach, aesthetic, theme and content
2. Environment Design
Defining surfaces, the look and the style of the intervention
3. Technical Design - Making it work
Technical and technological design
4. Content Production - Telling the story
Narrative design, art direction, video content, 2D and 3D animation, lighting sound effects, music, and adaptation of proprietary interactive and control systems.
5. Integration - Bringing it all together
Control and synchronization of equipment, technology and content.
6. Operation - Keeping it running
Management of on-site execution, functioning, updates, training and tutorials.
Check out their extensive body of work here.