Mas Design's simple, elegantly-designed Bauhaus Series of carabiner keychains, all created from a single piece of titanium, are pretty darned sweet. They're also a Kickstarter hit: With over a month left in the pledging process, the carabiners have gathered 1,400 backers, whose combined 58 large well exceeded the original $10,000 goal.
The man behind Los Angeles-based Mas Design is Sunny Inkavesvaanit, who unsurprisingly reveals that something so simple-looking took a long time to perfect: "This collection precipitated from the revision of over 500 designs that were drawn, tested and minimized. The design is deceptively simple, but quite difficult to conceive," writes Inkavesvaanit. "I had nightmares about carabiners for two weeks."
The pitch video is hype-free, simply showing you the object in the context you would actually be using it:
I really appreciate the amount of thought that went into these. Note the clever way Inkavesvaanit has unobtrusively integrated a bottle opener into the design of the K Type variant:
He's also opted to simplify his supply chain by offering just a single material (titanium) with an option for one of two finishes, stone-tumbled or hand-brushed. "I chose these finishes with longevity in mind," Inkavesvaanit explains. "Over time, these accessories will accumulate scratches from being in your pocket, rubbing against your keys, etc. Anodized finishes, polished surface, PVD coating, and color coating will all wear out, leaving the piece less than desirable. The natural color and the basic finish can be renewed as needed. The Stone-Tumbled finish is scratch resistant by nature, and scratches will add character to the piece over time. The hand-brushed finish can be renewed by hand sanding with 400–600 grit sandpaper and green Scotch-Brite pads."
Now, for those of you wondering how the heck he got such fine cuts in a chunk of titanium, the answer is: EDM. That's a pricey process, and Inkavesvaanit is offering standalone bottle openers for $17 and carabiners starting at $28—which seem expensive until you consider the production method, at which point you might wonder why the price isn't higher. Well, this is where it pays to have ID and manufacturing experience. "This type of production, relying on specialized EDM technology for this type of product, is rare and expensive," writes Inkavesvaanit. "But due to the relationship I have established over the years, and with careful collaboration (and with sheer curiosity on the manufacturer's part), we were able to create a design that would allow the manufacturer to produce these designs with [a] lower manufacturing cost."