After gaining good blog traction, the Orp bicycle horn (which we wrote up here) recently surpassed its Kickstarter target of $90,000, and is on the way to 100 large. We're following it up here not only to inform you of the funding success, but to illustrate how well Kickstarter can be wielded by a veteran industrial designer with a popular product idea.
Tory Orzeck and his team have continued updating the Orp's project page, showing the process shots we love to see, along with updated renderings and diagrams that provide the quiet assurance that these guys know what they're doing. We dug seeing things like what appears to be a 3D-printed mold used to cast silicone models for testing, and copious shots of them working out the kinks of their "engineering mule."
While upstart designers may not have Orzeck's resources—he's co-founder of the Portland-based design firm Fuse—every would-be Kickstarter can learn from Orzeck and co.'s example. Every greenlit Kickstarter project consists of a cool idea for a product that a subset of the population wants, and we see a lot of pitches heavily focused on the "cool" part, without a lot of reassuring follow-through; but the Orp team, by being unafraid to make their process transparent and really taking the time to document their labors, points towards what we think is a more certain path to Kickstarter success. Instead of merely saying "Isn't this cool, don't you want one?" the project page gives the impression of "We already know the idea has merit, and this project will happen. Get in on it if you want." Speaking of which, there's four days left to pledge.