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Material & Identity is a brand new site featuring ongoing discussions about the role of materials for identity. The purpose and potential of materials don't end at the assembly line. They can play an integral part in creating and building strong identities for companies, products, and brands. Keep checking back for new materials stories and interviews with successful brands who use materials as a strategic tool in identity upkeep.

Material & Identity will kick off with a debut event during this year's Hamburg Design festival in early October.

The Material & Identity exhibition at the Hamburg Design Festival 2007 will give new answers by presenting product examples with inspiring stories and insights. The exhibition is initiated by Material Stories to show new opportunties in driving design with material inspiration.

Material & Idenity exhibition
October 6 - 7, 2007
The Phoenixhof
Hamburg, Germany