Core77

GE Plastics' Automotive Lighting division launched its new LiteDesign web-based resource for their Signature Surfaces program. LiteDesign is launched to support automotive lighting designers in material selection regarding the evaluation of thermal, visual, cost, and kinematic factors.

Why all these efforts? Jim Wilson, global market director for GE Plastics' Automotive Lighting division, said: "The key to differentiated styling is to design in the material first rather than struggle to force-fit a material to the design. We recognized that if lighting designers had the tools to approximate material costs and performance early in the design process, they could save a tremendous amount of time, effort, and cost to create more innovative solutions."

This online toolbox should be addressing the needs of lighting designers and be an easy-to-use website - feel free to drop a comment with your opinion.