Core77

Eastman Chemical Company has initiated a joint project to deliver a new marketing concept based on the use of scent in packaging. Chocolatine consists of a clear injection blow-moulded jar containing a scented cream with a chocolate/vanilla/orange fragrance and with a jar lid that actually encapsulates and disperses a scent identical to that of the cream. At this stage, Chocolatine is a demonstration of what is possible with no marketing plans yet.

I read they were thinking of linking scent with CD packaging - personally I'd suggest them to have a chat with the BIC Corporation to boost their business of chewable pens?