Core77

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Product identity Shampoo v/s Conditioner which is which?
by PackageID in the branding iron - NEW!!

So I have noticed that there is no norm or consistency when it comes to shampoo bottles. This is not necessarily a bad thing, but this most common issue that I have come across is that there is no distinction from shampoo and conditioner. There have been designs that have been done where one is a different color that the other or one is upside down and the other is not, but there is not true product language for telling them apart...So how can you create that identity that when I go to grab the shampoo bottle, no matter what brand it is I know that it is shampoo not conditioner?

Has this research been done? Are there any P&G designers on here that could give some insight? What other products have done this? What other example of product identity are out there?

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