* The process begins with analysis, immersion into the client's situation in order to define the true problem. * Our primary concern is with our client's success in their business. * The basic need of most clients who come to us is to fulfill a business function. * Our primary concern is to solve the client's communications objective. * Our goal is to meet our clients' visual communications needs by applying an approach based on discipline, appropriateness and ambiguity. [huh?]Read the full article here.
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