
The Guardian, one of the leading UK newspapers, has publish an eight-page supplement on service design - subtitled "Design innovation in the public and private sector - in association with the Service Design Network.
"Design is a highly pragmatic discipline. That is why it is of such interest to business: it gets results. But if at its heart lies the idea of experience, then, as this supplement shows, the methods and ideas behind service design can equally be applied to the public sector.We also take a look at developments in sustainability for transport and water systems, as well as at changes in the voluntary sector, where the question: "Can design help change the world?" is increasingly gaining relevance."
Articles cover service innovation management in major industries, service reform in the public sector, sustainability in the financial sector, car design as service ecosystem design, environmental design and social innovation. Much attention is devoted to methodology. Also included are interviews with Dan Pink (author), Joe Ferry (Virgin Atlantic) and others.
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