Core77

House Industries principals Andy Cruz and Rich Roat were in town last night to open their latest exhibition and pop-up shop "Type as Object." We've been fans of their typographic work at Core for a long time (check out our logo), and this exhibition celebrates a body of work spanning 16 years. Here's an excerpt from the press release:

Pixels, points and curves are indispensable conveniences to the modern type designer, but House Industries artists discovered the resulting digital vapor did not deliver a satisfying tactile experience. Consequently, House has spent much of the past 16 years freeing letterforms from their rigid typographic confines and introducing them to the three-dimensional world. From the ridiculously impractical to the infinitely functional, Type as Object is an exhibition of these items and the products they have become.

In an effort to marry art, commerce, practicality and sustainability, the exhibition will be centered around a "pop-up shop" concept where most of the objects will be available for sale. Products will include pillows, wood alphabet blocks, cloth totes, hand-printed serigraphs, cast iron and aluminum bookends, books, cutting boards and anything else that will fit on the freight elevator. House Industries is also printing two limited-edition serigraphs that are only available at the Type as Object show.

Type as Object
Type Directors Club
347 West 36 St, Suite 603
New York, NY
Exhibition runs through Friday, November 20th, 2009
Call in advance for hours: 212-633-8943 or email director@tdc.org

Closing Lecture: "Letter as Image" by Ken Barber
November 19th, 2009
6:00 to 8:00 p.m.
(Member-free, Non member $20, Student non-member $15)

Type Salon: Photo Lettering and You
Thursday, November 20th, 2009
(More information coming soon.)
To register please email director@tdc.org or call 1-212-633-8943