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Though BusinessWeek says what Nokia and Motorola really need to deliver to the Indian market,

That kind of explosive growth has big international handset makers such as Nokia, Motorola, Sony Ericsson, and Korean players LG Electronics and Samsung, in hot pursuit. Yet India is a tricky market to get right. Most of the really spectacular growth is in rural India, home to 75% of the country's 1 billion-plus population.

And that means to win there, you have to deliver functional but low-priced handsets in the under-$50 range designed to meet the needs of low-income users. That's a tall order and requires innovative design, smart manufacturing, and financial discipline to keep profit margins steady in a market, however vast, that demands more and more value.