NY Design Week
Photo by Alex Welsh
What better way to celebrate fantastic cinema than with a movie-scene-replica-turned-quirky-decor-item? (That's rhetorical—because there shouldn't be a better way.) Winding my way through the student projects, textile demos and hyper-modular displays at WantedDesign, I found Seletti quietly nestled next to DWR with a simple display that I couldn't help but poke and prod. Designed by Luca Nichetto, Inception is their newest product. It is an ambiguous little design fashioned after New York City's topography, featuring hotspots like Central Park and Fifth Avenue.
To save you some anticipation, I'll state the (somewhat) obvious: The overarching theme and inspiration for this design is the Leonardo DiCaprio silver screen hit we all spent a good hour or more contemplating post-credits. The monochrome mats are made up of miniature silicone skyscrapers of all sizes. Imagine a Godzilla version of yourself looming over the city and pulling up a perfect square of New York's inner-city grid and you've got the right shape/geography in mind.
Photo by Alex Welsh
In the display, it was being used as a dish drying rack with the silicone skyscrapers supporting glasses and other dinner-ware. And much like the psychological layers of its movie moniker, it's got more than one function. I noticed that they also had it housing envelopes and office supplies. (Whoa, a drying rack within a desk organizer within a piece of ironic house decor. Layers, dude.)
I'd imagine it would also hold up well as some sort of drool- and injury-proof children's toy, if that's more your prerogative. The Inception connection doesn't really jump out and scream at you to begin with. I didn't fully connect the dots until one of the Setelli community picked it up and folded it into itself. If I were to remain loyal to the movie comparison, I'd say it was like that scene where DiCaprio schools Ellen Page on the ins and outs of putting together mind-melting mazes. Although my moment of realization didn't take near as much brain power, crappy CG or intense mood music. Inception isn't in production yet (or maybe it is...), but was quoted as being purchase-ready within six months. While we're all stuck in Limbo, check out Seletti's other work on their website.