
NYC-based architect Aaron Boucher's latest project, 11602, points out a transition from function to fashion in the watch as a status symbol. "The watch, first introduced for its function, has become secondary to its origin, its maker, and its material." The temporary timepiece tattoos allow the user, who hopefully has a fine-tuned internal clock, to sport a "watch" as a purely fashion-derived accessory.
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Watches are just fashion, we are indundated by time pieces from the one on your mobile, to in your car, on your tv,and computer. Why wear a watch except to have a status/fashion statement?
Saw this in D - La Repubblica Delle Donne no. 567 this weekend. Bought two.