Core77

At yesterday's WWDC, Apple pulled the wraps off of what Jony Ive and co. have been working on recently: The redesigned MacBook Pro, which weighs less than 4.5 pounds and is an impossibly-thin 0.71" thick. The device runs purely on flash storage, jettisoning both the hard drive and the DVD drive, in an echo of the original iMac's ditching of the floppy. And despite losing 25% of the thickness of its predecessor, the new MBP sports the ultra-sharp retina display, delivering images "sharper than a printed page."

In the attendant product video, Ive discusses the custom componentry the machine is filled with, which will cause sighs of envy among many an industrial designer; imagine not having to wedge off-the-shelf parts into your designs, but having the leeway to shape them as you see fit. He also goes into detail about the unusual cooling fans, which are brilliantly filled with irregularly-spaced blades in order to vary their sound frequency, which monkeys with human perceptions of sound to make them appear quieter.

Check the vid after the jump...

Consumers will watch the video and see an Apple commercial. Industrial designers will watch it and feel pangs of envy, as our experience leads us to speculatively fill in the back story behind the highly respectful design process at Apple, and wonder what it must be like to work there.

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