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Are you voting Mac or PC?
Posted by: Jeannie Choe  |  Comments (1)

elecmacpc.jpg

If Obama was a Mac and Clinton was a PC, would John Hodgeman (in drag) still play Hillary? No seriously though...Is Obama a Mac and Clinton a PC? Noam Cohen over at the Times explains the analogy, comparing the two Democratic candidates' personal and web presence.

On one thing, the experts seem to agree. The differences between hillaryclinton.com and barackobama.com can be summed up this way: Barack Obama is a Mac, and Hillary Clinton is a PC.

That is, Mr. Obama's site is more harmonious, with plenty of white space and a soft blue palette. Its task bar is reminiscent of the one used at Apple's iTunes site. It signals in myriad ways that it was designed with a younger, more tech-savvy audience in mind--using branding techniques similar to the ones that have made the iPod so popular.

...But the designers believe the comparison--but not perhaps the Orwellian overtones--are apt. In contrast to barackobama.com, Mrs. Clinton's site uses a more traditional color scheme of dark blue, has sharper lines dividing content and employs cookie-cutter icons next to its buttons for volunteering, and the like.

via design observer

Tuesday, February 05 • Permalink • Posted in Object Culture Digg This! | Save to del.icio.us | Submit to Reddit | Stumble It!
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Comments



Shelley WalshFebruary 22, 2008 12:19 PM

I think this comparison is rather unfair to the Mac. The Mac may be Obama on the outside, but it's pure Clinton on the inside. The Mac didn't get to be the computer that was easier to use than a toaster by mere hope. A lot of very hard work and attention to detail went into that.

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