Core77

Wieden + Kennedy 12, an experimental advertising school in Portland, Oregon used 150,000 Sparco Brand clear thumbtacks in the construction of a mural honoring the role of failure in the creative process. The tacks covered an entire wall, screaming "Fail Harder" within the negative space. Conquently, during the week of construction, the entire West Coast's thumbtack supply was subjugated until further notice.

The mural will be open to the public for one night only: Thursday evening, 6-9 p.m., July 6, Wieden + Kennedy, 224 NW 13th Avenue, Portland, Oregon

Tweet

More: Object Culture • Comments (0)