Core77

Rickshaw Bagworks is teaming up with IDEO and environmental design expert William McDonough to design the world's first "eco" baby bag, which should be available in March of '08.

Our intent is to make it functional, fashionable, and Cradle-to-Cradle Certified. A bag that won't harm the Earth at any stage of its life from the day its made to the day it carries its last diaper and goes to the great recycling bin in the sky. A bag that's better for babies and the world they'll grow up in.

Big question--what does the bag look like? They don't know yet, and in fact they're soliciting help. Those with ideas can pitch in here.