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BusinessWeek's Keith McFarland reviews David Magee's How Toyota Became #1, the latest tome to look into what's behind the success of an Asian market leader. (For a crapload of books on the subject, look here.) The driving force in Toyota's success, as revealed in McFarland's review, is an intense curiousity that was transmitted from Toyota's founder and deeply embedded within the company's corporate culture. From visiting early 20th-century European looms to a Detroit auto factory in the 1920s, the Toyoda clan's early habits of research have propelled it to $17 billion in sales last year. Read the entire review here, or pick the book up here.

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