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Our friends at House Industries recently completed work on updating the logo for high-end lingerie retailer Agent Provocateur. The old logo is on top, and the updated version on the bottom. The revised logo emphasizes the true identity of the client, enhancing the curves and tightening the fit of the original logo. On top of creating an exclusive typeface for the company and illustrating several other logotypes, they documented the project in a limited-edition derriere-shaped book which is available through their web site.
Contrast this to the other logo design project recently in the news, an update to the infamous Blackwater bearpaw-in-crosshairs logo. This project serves to falsely soften the company's image, trying to convince members of congress that they're not the trigger-happy gun nuts thousands of Iraqi citizens would claim them to be. While the new logo is definitely more corporate, there is little doubt which patch you'd want stitched on your foam hat when you're downing the last of your Jim Beam at the shooting range. (Original on the left, by the way).
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Comments
"On the morning of March 3, Secher and his men were driving into town when they spotted an improvised explosive device disguised as roadside litter. They blocked off the area and called in an explosives team. In an e-mail to his family, he told what happened next:
With absolutely no warning (and less than 10 minutes after we got there) the IED blew up. In one split second I saw the huge black smoke then the noise, everybody outside the vehicles dropped to the ground [...] About that time we started taking fire to the rear of the convoy. The Iraqis identified where it was coming from and immediately returned fire, but by the time they successfully translated where the fire was from it had stopped [...]
Anytime an American fires a weapon there has to be an investigation into why there was an escalation of force. That wouldn't have stopped us from firing, but it prevents us from just firing indiscriminately. We have to have positively identified targets. That is why I am now a big fan of having the Iraqis with us. They can fire at whatever the hell they want, we call it the "Iraqi Death Blossom." These guys receive one shot and the whole unit fires at everything in sight until the attached American unit gets them to control their fire. That's fine with me."
http://web.archive.org/web/20061103204829/http://www.msnbc.msn.com/id/15458906/site/newsweek/page/2/
I have been to many shooting events and shooting ranges all over the United States. I have never seen someone drinking on the range. I didn't expect this kind of stereotyping from a educated writer.
Interesting to note that the new logo "targets" the Left paw of the "bear", rather than an ambidextrous one!