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We love surprises and she knows how to make them. Materials designer Lauren Moriarty feels well between illusion and design and tells us about the Butterfly Effect
"A double layer printed plastic lampshade with magical qualities. The layering of patterns creates an interference effect- a type of optical illusion which makes the butterflies appear to magically flutter."
The 'Butterfly Effect' range is based upon using a low-tech lenticular effect. Lenticular lenses are mainly used for advertising where the image changes as you walk past it. It also reminded me of my dinosaur ruler I had when I was little, the dinosaurs appear to walk as you tilt the ruler. These magical effects can be created by using pattern alone and this allowed me to transfer them to fabrics, plastics and other materials with a wide range of possibilities.
"I named the range after the butterfly effect, where it is said that a butterfly flaps its wings and it can create a tornado in another part of the world. As a designer it is important to remember that small beginnings can create an international storm."
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Comments
With lenticular printing technology the lens orientation to the human eye is very important to get the best effect, as the lenticular lens literally reveal images that are embedded under them as your viewing angle alters. There is a diagram here on http://www.videopostcard.biz/artworkpreparations.htm explaining it further. Laurens Butterfly Effect could and would have a lenticular 3D aspect to it when viewed due the lenticular lens providing two perspective views to achieve the perception of depth though stereoscopic viewing.