DESIGN MIAMI 2011
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Posted by hipstomp | 11 Jan 2008
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More info on the Santa Cruz Design Innovation Center that we blogged about a couple weeks ago: to re-cap, veryone knows artists can re-make neighborhoods (read: New York's SoHo, DUMBO), but can designers re-make economies? When the Californian city of Santa Cruz decided to do something about its flagging economy two years ago, the SC Redevelopment Agency hired Warren Consulting Group to look at the problem.
[Principal Cliff] Warren identified an estimated 1,000 local designers as an untapped source for worldwide recognition and business growth.
The idea, [Warren] said, is to bring area designers--including designers of landscape, architecture, software, hardware and athletic gear like wetsuits and surfboards--together under one roof to collaborate and share ideas as well as attract new business opportunities.
The center has three goals:
- Promote Santa Cruz as a design destination.
- Create networking and collaboration opportunities for designers.
- Educate students, companies and investors on the importance of design.
Read the full tale of this ongoing effort here.
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