Core77

Philips touted their new design identity at CES, described by their Consumer Lifestyle CEO as "simpler and softer, more sophisticated design. Something that touches the heart as well as the head."

"The design language has moved away from a 'masculine technology box' to a smoother, more feminine approach," the PR lit continues. Have they pulled it off? We've not seen any blatant examples of the new approach save for a couple of locket-shaped USB drives, but then again, we're only looking at photos. You can judge for yourself at the extensive product gallery of their CES lineup.